A large number of anti-poaching, conservation and management measures have been implemented to protect rhinos. None of these responses has achieved tangible results in lowering unnatural rhino deaths through illegal hunting in southern Africa. The international donor community, conservation NGOs and governments have disbursed millions of dollars to fight this illegal wildlife trade, and continue to do so. We argue in this report that these measures are bound to fail, as they do not engage with the most important change agents in conservation: local people who live in or near protected areas and game reserves. The report therefore aims to provide a better understanding of why African rural communities participate in wildlife economies, both legal and illegal, and how alternative, community-oriented strategies can help build a more resilient response to organized wildlife crime than has hitherto been achieved.